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Highlight of the week for many, Swash's sunny, poplin prints and cheeky cut-out trousers brought a breath of fresh air to the S/S '05 London Fashion Week catwalk and what's more, a welcome sense of humour. This film, The Hoteliers, showcases the collection that put them on the London schedule: a previous, capsule collection of motorcycle capes and trousers designed for the nineteenth Festival International des Arts de la Mode à Hyères prize, which they won in May 2004. Situating their characteristic, virtuoso tailoring, classic fabrics and fun print designs (by illustrator Yuko Kondo) in a fantastical, English pastoral setting, Stephen White's film short exemplifies the growing trend for designers to present their garments in a motion image and sound context.
The first in a full week of films related to the recent Spring/Summer '05 collections, The Hoteliers represents this innovative way of re-imagining editorial fashion image-making.
Concept and Direction: Stephen White and Katy Swarbrick
Production and Fashion Design: Swash
Illustration: Yuko Kondo
Styling: Laetitia de l'Escaille
Hair: Takashi Sano
Make-up: Karina Woodruff
Models: Jagna at I.M.G Models, Kasia at Premier Models and Robert Montgomery
Cast: Jagna, Kasia and Robert
Soundtrack: 'Scirocco' by Pram courtesy of Domino Recording Co L.t.d
Clothes
Silver necklace: Scott Wilson
Black Horn Ring: Mawi
Charms ring: Mawi
Multicoloured glasses: Cutler & Gross
Green tweed suit, shirt and brogue shoes: Burberry Prorsum
Stone pendant: Wilde Ones
Silver Ring: The Great Frog
Sunglasses: Cutler & Gross vintage
All Womenswear: Swash
Footwear: Trickers, Fiorenti & Baker
SHOWstudio
Editorial and Creative Direction: Penny Martin and Paul Hetherington
Project Design: Paul Bruty
Swash
Taking its name from one of its co-founders, Swash is a fashion design partnership based in London.
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Stephen White
Stephen White is a video artist based in London.
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