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As visible shoulder pads, twisted denim dungarees and wet T-shirts revealing red lace bras proceeded (in reverse order) down Ann-Sofie Back's S/S '05 catwalk, it was clear that this Swedish designer's antipathy to conventional representations of femininity is ongoing. As her peers make their money back on bankable, pretty accessories like dainty high heels and lady-like handbags, Ann-Sofie's broken sunglasses, slit bowler hats worn as necklaces and rope belts serve to complicate already challenging visions of campus-girl imperfection.
How then, would she market that classic money-spinner, the fragrance? In a season peppered with scent adverts and launches-Dior's J'Adore, Chanel's No. 5, Viktor & Rolf's Flowerbomb-Ann-Sofie collaborates with photographer Benjamin Huseby to imagine the perfume campaign that could capture her brand's key values of subverted sophistication, awkwardness and hard-to-reach beauty. Were she ever to create a fragrance, that is.
The second in a week of films related to the recent Spring/Summer '05 collections, 'Sandra' unpacks this popular, pre-Christmas genre of fashion image-making with the quintessential self-awareness and wit that characterises an Ann-Sofie Back project.
Direction: Benjamin Alexander Huseby
Written by Ann-Sofie Back and Benjamin Alexander Huseby
Model: Sandra as herself
Sandra's body double: James Maine
Cinematography: Benjamin Alexander Huseby
Wardrobe: Ann-Sofie Back
Edit: Ben Trill
Set Design: Tony Hornecker
Hair: Rudi
Make Up: Sally Branka
Graphic Design: Fredrik Josefsson
Directors Assistants: Mel Bles and Emma Enquist
Thanks: Susanne Oberbeck and Peter
SHOWstudio
Editorial and Creative Direction: Penny Martin and Paul Hetherington
Project Design: Paul Bruty
Ann-Sofie Back
Ann-Sofie Back is a fashion designer from Sweden, who is based in London.
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Benjamin Alexander Huseby
Benjamin Alexander Huseby is a photographer of Norwegian/Pakistani descent who was born in 1978, and grew up outside Oslo in Norway.
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