Brief

‘There are 60,000,000 people in this country. What makes you so special? Think of yourself as a brand. What can you say about yourself? What qualities do you have? Why should I pick you over everybody else? Do something in 30 seconds or less to amaze me.’

Incentive

The winner will either get a placement at the thefinktank or I will personally help them put their advertising book together in order to get a job in advertising.

Biography

Graham Fink began his career in advertising at CDP. The company, then known as one of the most creative in London, wanted someone experienced, so after failing his first interview, Fink returned the next day, dressed as an old man. THey eventually hired hima nd he went on to create some of advertising's most memorable images for Benson and Hedges and Silk Cut, before moving onto WCRS, Saatchi's and finally GGT. Fink has won various awards inclusing D and the campaign press and poster awards for his work, including the British Airways 'Face' commercial. In 1995 he started directing commercials and music videos at the Paul Weiland film company. In 1996 he became the youngest ever president of D's 'Art Direction book' representing the top 22 Art Directors of all time. He directed a short film 'Z' in 2000 which was shortlisted at BAFTA. In 2001 he created 'thefinktank'.

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