Brief

‘What's inside your bag is very secret and precious. The contents of a bag are very personal and can reveal a lot about you. Empty your bag out without changing what's inside, take a picture and amaze me.’

Incentive

A work placement at my studio in Florence, helping to create unique bags and one off pieces for my collection. The winning image may also be used for the invitation to my next fashion week presentation.

Biography

Pauric Sweeney is an Irish-born fashion designer. He trained as an architect before relocating to London to focus on directional womenswear, accessories and jewellery. Hailed as the 'New London Look', Sweeney was invited to present his debut show at The Louvre during Paris Fashion Week in September 2000. He has continued to show his collections at venues such as The Royal Opera House as part of London Fashion Week. Sweeney has recently moved to Florence, Italy where he lives and works.

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