Maison Martin Margiela A/W 2004-5
This film, showcasing Maison Martin Margiela's Autumn/Winter '04 womenswear collection, is based on conversations with five women. From these discussions the themes of the main line collection were drawn. In preparation for the piece, each woman was asked the same set of questions about their likes, dislikes and personal histories. The film's locations were designed to be in keeping with the women's answers, which feature as the soundtrack to the film itself. Four of the conversations mention specific physical elements, which informed the creation of the collection's Trompe L'Oeil prints, featuring crushed metal, hair, quilted upholstery and wickerwork. Other elements woven into the narrative of the collection -and the film- touch on concepts of Mannerism, where clothing clichés such as ostrich feathers, gilt lamé or men's blouson jackets are taken to their most extreme forms. Accessories seize upon the 'artisanal' methodology of re-working existing garment forms to construct alternative apparel; fedora hats and ballet shoes become waistcoats and bags respectively.
Project credits
Concept: Maison Martin Margiela
Direction: Nigel Bennett at Balcony Jump
Production: BIG Productions
Producer: Dilly Gent
Original Edit: Martin Swann
Styling: Maison Martin Margiela
Casting: Maison Martin Margiela with Nigel Bennett
Make- up: Inge Grognard using SHISEIDO
Characters: Ania Martchenko, Simona Venier, Maya Andrieux, Caroline Harleaux, Mickaëla Fischer, Géraldine De Margerie.
Thanks: Christophe Arnaud, Framboise Thouary, Jonathan, Carlos, Gérard, Luc, Edouard, Gareth, Tony Chapelle, Maeva Chapelle, Birgit Ludewig, Nick West, Chloé Claverie, Laurent, Mr Degioanni, Mikros Studios.
Editorial and Creative Direction:
Penny Martin and Paul Hetherington
Motion Image Design: Adam Mufti
Project Design: Paul Bruty
Research: Michelle Duguid
Artist Profiles
Martin Margiela
Martin Margiela is a designer whose work occupies a unique position in the contemporary fashion world.
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