Lyric >
Twelve leading creatives from the fields of fashion, music and image-making have come together to produce eight distinct projects under the mantle of 'Lyric', an umbrella project that pioneers creative ground using the latest 'third generation' mobile-imaging technologies. Each contributor, or creative pairing was issued with a 'Motorola' handset with video call facility on '3's video mobile network, and asked to make a series of short films or 'motion clips' that visually interpret the song lyrics of their choice - producing one clip for each lyric line.
The contributors have produced a clip for each lyric line, and each lyric and clip is released one by one over a month-long period, gradually revealing the visual interpretations of each maker in numerous audacious, provocative outcomes On completion, each song sequence imparts a sense of the personality of the practitioners.
Powered by 3 and Motorola >
The project is among the first to initiate the creative use of the latest video mobile technology, and this has been enabled by the support of 3 and Motorola in partnership with SHOWstudio
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