You know and love street style: now try shop chic. Substituting shop changing rooms for a studio, Japanese photographer Fumiko Imano shoots cutting edge fashions using herself as a model. The movie documents her secretly trying on clothes in the leading department stores and boutiques in Paris and London.

Project Credits
Film and Performance: Fumiko Imano
Direction: Paul Hetherington and Penny Martin
Film and Sound Design: Adam Mufti
Styling: Michelle Duguid

Artist Profile
Fumiko Imano
Predominantly a self-portrait photographer, Fumiko Imano has worked in the fields of art and fashion since studying at St. Martin's in 1999. Her work has been published in magazines including Self Service, Amoeba, Big and Dutch and she was a finalist at this International Festival of the Art of Fashion in Hyères, 2002. [More...]