Jens Laugesen is the latest cutting-edge creative to produce an exclusive, downloadable T-shirt design for the ongoing 'And All I Got Was This Lousy T-shirt' series on SHOWstudio.com. The site will also screen a new film that gives unparalleled access to Laugesen fitting his S/S '04 collection in the run up to London Fashion Week.

Laugesen, whose deconstructed style has already garnered great critical acclaim and a league of devotees, has produced a new work exclusive to the site. Entitled Ground_Zero.02 and featuring an open-necked shirt and woman's chest, the T-shirt design will go live on SHOWstudio as Laugesen's collection hits the catwalk. Potential T-shirt customisers can download Laugesen's specially-commissioned design and print it onto iron-on transfer paper.

The film GROUND_ZERO.03, which will be screened exclusively on SHOWstudio and at Laugesen's LFW show, gives a sense of the structure of his S/S '04 collection evolving. A time-lapse piece shot by Nick Knight, it shows how Laugesen works to construct the silhouette of each garment around the body of the model.

Project Credits


Photography and Direction: Nick Knight & Jens Laugesen
Styling: Alastair McKimm
Editorial Direction & Interview: Penny Martin
Art Direction: Paul Hetherington
Photography Assistance: Ben Dumbar-Brunton
Sound Design: Jon Mann
Post Production: Glassworks
Model: Camilla
Special thanks to Park Royal Studios & Allan Finamore

Downloadable T-shirt
Fashion Editor: Michelle Duguid
Photography: Ben McDade
Styling: Alastair McKimm
Model: Camilla and Luca at Oxygen
Thanks: Hannah Hayes-Walker and all at Modus Publicity

Artist Profiles


Jens Laugesen
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