DIGITAL ECHOES    Hamish Morrow/Warren du Preez and Nick Thornton Jones/UVA/Susannah Lee

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SHOWstudio broadcasted a groundbreaking reworking of the traditional fashion collection unveiling, live from Hamish Morrow's S/S '04 show in September 2003. Real-time digital feed and interpretative imagery, generated by photographers Warren Du Preez and Nick Thornton-Jones in collaboration with graphic multimedia artists UVA, was projected onto the bodies of catwalking models to create virtual clothing and textile prints, direct on the runway. Now witness this visionary leap into the future of presenting fashion, in a spectacular film animation showcasing the groundbreaking imaging initiative.