SHOWstudio are broadcasting a groundbreaking reworking of the traditional fashion collection unveiling, live from Hamish Morrow's S/S '04 show. Witness this visionary leap into the future of presenting fashion, where real-time digital feed and interpretative imagery generated by photographers Warren Du Preez and Nick Thornton-Jones in collaboration with graphic multimedia artists UVA, will be projected onto the bodies of catwalking models to create virtual clothing and textile prints, direct from the runway.

Project Credits


Creative and Editorial Direction: Paul Hetherington
and Penny Martin
Technical Development: Ross Phillips and Dorian Moore
Project Design: Paul Bruty
Fashion Liaison: Michelle Duguid

Streaming Server provided by HostEverything.net
ADSL provided by BullDog Communications

Thanks to: Charlotte Clark, Jade and Ivana at INCA, Adrian Piper from bulldogdsl.com, Giles at The Studio.

Artist Profiles


Hamish Morrow
Fashion designer Hamish Morrow was born in South Africa in 1968. [More...]

Warren Du Preez & Nick Thornton-Jones
Warren Du Preez and Nick Thornton-Jones have collaborated together since 1998. Their practice is a unique collision of art direction, concept, design, photography, image creation and post-production. [More...]

UVA
United Visual Artists are a graphic multimedia team who came together in 2002 with a creative mission to produce innovative graphical installations for bands and live events. [More...]

Thierry Dreyfus
Thierry Dreyfus is a leading lighting designer, based in France. [More...]