Project Launch!
By Studio, 18:00 Tuesday, 26 September
We are extremely excited to announce the launch of our new project 'EXPERIMENTS IN ADVERTISING: The films of Erwin Blumenfeld' - a unique opportunity to see the undiscovered, historic film footage of one of the most influential fashion photographers of all time. Three beautiful film edits by SHOWstudio, created in collaboration with former SHOWstudio Motion Image Designer Adam Mufti and composer Olivier Alary, are accompanied by an essay featuring Erwin Blumenfeld’s comprehensive film holdings written by Penny Martin, as well as an illustrated timeline of the photographer’s life and career and an exclusive interview with his son, writer Yorick Blumenfeld.
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Erwin Blumenfeld is regarded as one of the most influential photographers of the twentieth century. An experimenter and innovator, he produced an extensive body of work throughout his thirty-five year career including black...
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Olivier Alary is a musician who is known under the title of his musical project 'Ensemble'. Born in Toulouse, France, Alary consolidated his early experimentations with vocal, ambient and distorted recorded sounds by...
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Adam Mufti is a filmmaker based in London whose elegant approach and continuing working relationship with Nick Knight has enabled many film collaborations with key image-making figures including Alexander McQueen, John Galliano, Brad...
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Penny Martin, Editor in Chief of SHOWstudio, is a writer and broadcaster on fashion and photography. Since studying at Glasgow and Manchester Universities and The Royal College of Art, she has worked as...
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Paul Hetherington's involvement in establishing SHOWstudio began in late 1999, and he has since become Creative Director of the project, overseeing all creative aspects of the site and its aims. His role at...
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CINEMATOGRAPHY: Erwin Blumenfeld
EDITORIAL AND CREATIVE DIRECTION: Penny Martin and Paul Hetherington
FILM EDITING: Adam Mufti
AUDIO DESIGN: Olivier Alary at Ensemble
EXECUTIVE DIRECTION: Nick Knight
INTERVIEW FILMING AND EDIT: Harry Hanrahan
INTERVIEW FILMING PRODUCTION: Sharmin Nordien
PROJECT DESIGN: Paul Hetherington and Paul Bruty
TYPOGRAPHIC CONSULTANT: Paul Barnes
CHRONOLOGY: Laura Bradley
HISTORICAL RESEARCH: Imogen Cornwall-Jones and Laura Bradley
INTERVIEW TRANSCRIPTION: Melissa Taylor
DESIGN ASSISTANCE: Jenny Campbell-Colquhoun, Eisuke Negishi and Josh Baker
Special thank you to Yorick Blumenfeld, Nadia Charbit and the estate of Erwin Blumenfeld, without whom this project would not have been possible. With kind thanks to the Charlotte Street Hotel.