> Project Description

Last Updated Tuesday 25th July

Over the Spring '06 season, SHOWstudio is embarking upon a series of projects devoted to exploring 'The Sound of Clothes'. Continuing our commitment to re-thinking mainstream fashion editorial, we believe fashion audio to be a genuinely new frontier. Beyond overlaying imagery with non-specific sound - such as favourite songs or ambient music - the aim of The Sound of Clothes series is to explore a range of audio possibilities, such as discovering the actual sound a garment makes.

Featuring an extensive selection of accessories from the A/W '06-7 collections, 'Blow, Clap, Talk & Hum' is a series of interactives that relies on specific noises created by the viewer. Possessing a particularly craft-based aesthetic, the playful interactives employ varying techniques that bring still-life images of carefully selected accessories –including shoes, bags, rings, hairpieces, necklaces and masks- to life. Each one of the four different interactives, encourages the viewer to make specific sounds –'blow', 'clap', 'talk' or 'hum'- into a microphone. These noises then activate a selection of accessories-themed 'stories' that take their form in a dress-up model, an animated crumpled paper sequence, a voice-activated selection of varyingly sized jewellery pieces and an animated shoe sequence, complete with 'footstep' audio.

> Blow

Last Updated Tuesday 25th July

Blow into the microphone to scatter and re-assemble a range of hairbands, handbags, belts, brooches, earrings, necklaces and bracelets onto the model.

Click to Blow >
(Requires latest Flash Player to view)

> Clap

Last Updated Tuesday 25th July

Clap your hands to a rhythm of your choice to discover a variety of footwear.  An animation will imitate the rhythm; first appearing in abstract cutout paper shapes which then switch into a selection of sandals, shoes and boots.

Click to Clap >
(Requires latest Flash Player to view)

> Talk

Last Updated Tuesday 25th July

Talk into the microphone at varying decibels. The volume of your voice will determine the size of jewellery that appears, ranging from smaller scale pieces such as rings and earrings to larger items such as necklaces and masks.

Click to Talk >
(Requires latest Flash Player to view)

> Hum

Last Updated Tuesday 25th July

Hum into the microphone to activate a series of crumpled paper animations. Each 'page' features illustrative bag collages.

Click to Hum >
(Requires latest Flash Player to view)

> Project Blog

Project Launch!

We are extremely excited to announce the launch of the third installment in our series of projects devoted to exploring the ‘Sound of Clothes’. Following a synaesthetic investigation into images featuring garments from the S/S '06 Balenciaga collection and a specialist Anechoic sound-recording of ‘noisy’ garments, this project gives special attention to accessories, carefully selected from the A/W ’06-7 collections. Created by our very own Ross Phillips in collaboration with designer Marie O’Connor, the series of four, specially-created interactives, playfully brings over one hundred accessories –by designers including Alexander McQueen, Christian Dior, Florian, Pierre Hardy, Maison Martin Margiela, Yves Saint Laurent and Y-3- to life. By making specific noises into a microphone attached to your computer (or a microphone enabled web cam such as an iSight, you can then activate each of the different ‘stories’: 'Blow' into your microphone to assemble a selection of accessories onto a model; 'Clap' your hands to reveal an animated sequence of shoes and abstract cutout shapes; 'Talk' at varying decibels to view a range of varyingly sized jewellery and 'Hum' to unfold a selection of crumpled ‘pages’ featuring illustrative bag collages. Well, what are you waiting for?!!

By Laura Bradley, 12:45 Wednesday, 26 July

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