Over the Spring '06 season, SHOWstudio is embarking upon a series of projects devoted to exploring 'The Sound of Clothes'. Continuing our commitment to re-thinking mainstream fashion editorial, we believe fashion audio to be a genuinely new frontier. Beyond overlaying imagery with non-specific sound - such as favourite songs or ambient music - the aim of The Sound of Clothes series is to explore a range of audio possibilities, such as discovering the actual sound a garment makes.  

Anechoic is a 'collections story' project that uses sound instead of visuals to interpret the essence of key garments the A/W '06-7 season by leading fashion brands. A live recording session in a specialist recording studio -a hemi-anechoic chamber- on 1 June 2006 will be used to create a series of groundbreaking interactives that for the first time in fashion media, detail the precise sound of fashion materials such as feathers, sequins, glass crystals and beads, nylon, taffeta, leather, velvet, jacquard, zips and metallic chains. The live broadcast will also be filmed, providing motion image footage of model Zora Star working in the unconventional, futuristic studio environment, which will be edited to create abstract shorts of each audio 'shot'.

> Movies

Last Updated Thursday 21st July 2006

View each of the eleven film shorts -detailing the precise sound of feathers, sequins, glass crystals and bugle beads, nylon, waxed taffeta, leather, jacquard, velvet, zips and metallic chains- created from motion image and audio footage captured during the hemi-anechoic studio recording.

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> Interactive

Last Updated Monday 19th June 2006

Hear the sounds of the season via these graphic, audio interactives, using your mouse to activate the audio recordings of leather, silk, crystals, tulle, beads, sequins, jacquard, PVC, taffeta, feather, rubber captured in the Anechoic chamber. REMEMBER TO TURN ON YOUR SPEAKERS or you'll miss your chance to hear what your wardrobe actually sounds like!

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> The Clothes

Last Updated Wednesday 2nd June 2006

Browse through the wardrobe for the session and match the materials to each sound created during the recording session to its originating garment. Including designs by Alexander McQueen, Christian Dior, Giles Deacon, Hermès, Maison Martin Margiela, Miu Miu, Stella McCartney, Richard Nicoll, Prada and Undercover.

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> Event Gallery

Last Updated Wednesday 2nd June 2006

Browse through the wardrobe for the session and match the materials to each sound created during the recording session to its originating garment. Including designs by Alexander McQueen, Christian Dior, Giles Deacon, Hermès, Maison Martin Margiela, Miu Miu, Stella McCartney, Richard Nicoll, Prada and Undercover.

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> Live Event

Last Updated Wednesday 1st June 2006

THE LIVE EVENT HAS ENDED
Watch (and listen to) Nick Knight the SHOWstudio team work with model Zora Star in a hemi-anechoic chamber to record an 'audio collections story' based on garments from the Autumn/Winter '06-7 season. Featuring the sound of clothes fabricated from feathers, sequins, glass crystals and bugle beads, nylon, waxed taffeta, leather, jacquard, velvet, zips and metallic chains.

> Project Blog

Eleven films are launched!

Following our groundbreaking live hemi-anechoic recording session carried out at the National Physical Laboratory in early June, we are pleased to announce the launch of a series of film shorts. Created using the footage and detailed sound recordings captured on the day, the abstract shorts have been masterfully edited by our video editor Harry Hanrahan and will now join the graphic, audio interactives created by Ross Phillips as our 'sound-based collections story'. For the first time, you can now watch and listen to Zora Star as she creates a unique, self-directed performance for each of our carefully selected 'noisy' garments from the A/W '06-7 collections -by designers including Hermès, Stella McCartney, Prada, Christian Dior, Luella, Miu Miu, Maison Martin Margiela, Undercover, Richard Nicoll (pictured), Alexander McQueen and Giles- inside the unconventional, futuristic studio environment. Don't forget turn those speakers up!!

By Studio, 11:22 Friday, 21 July

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