Hello ,
Your polite young assistant popped round with the T-shirts for the Scent of Violence
project this evening . He took a few pics of me ( none of them charming due to the subject matter ) .
This is the one I feel is most apposite .
I hope you approve.
SF x
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Dear Kev,
I have just sent you an email regarding a perfume bottle.
It is part of an ongoing project on SHOWstudio and for this I am
producing a blog/diary following every step of producing this scent.
I would like to put your response to my email on SHOWstudio, would
that be ok?
Nick
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Hi Nick
We can make a prototype of the perfume bottle, I would suggest the most cost
effective route would be to use a rapid prototyping (3D Printing) method
known as SLA this is a liquid polymer cured with an Ultra Violet laser.
SLA is very similar to clear Perspex.
The first things we need to establish are as follows.
1) The fist, female or male? The best route would be to take a cast of a
real person making a fist using dental alginate and plaster and then scan
it.
2) The outer shape of the bottle, you specified 2.5 inches square, am I to
assume the outer shape is pure 2.5 inch cube?
3) The cap, is the cap to form part of the entire outer shape? Or is it to
be a different shape? A quick sketch of what you envisage would be a good
place to start.
4) What size would you expect the fist to outer shape relationship to be?
I.e. small fist with lots of wall thickness, large fist with thin wall
thickness, again a quick sketch would be a good idea or we could prepare the
fist and produce some renders with the fist different sizes within the cube
for you to decide the inner outer size relationship.
5) Does the cap need to be removed and the bottle fully functional?
6) Do you expect to be able to put liquid in the bottle? If so it may need
to be a coloured water as a real perfume may affect the acrylic because it
contains alcohol.
If you want it to be made in actual glass then I would suggest you deduct
the SLA cost and talk to someone like Swarovski or Saint Goban.
Saint Goban are a Parisian glass company that make perfume bottles for most
of the known perfume companies as well as a huge percentage of Europe's
glass.
http://www.saint-gobain.co.uk/
Approximate costs.
Initial 3d concept model and renders. L300:00
Casting the fist.
Assuming you send someone to me to use for the cast. L250:00
Scan the fist.
L350:00
3d model the bottle.
Assuming it has a screw cap and will be fully functional. L350:00
SLA model of the Bottle.
Very approximate we can only get an accurate price when the 3d model is
ready to send to the RP Company.
L550:00
Total
L1800:00
Yes it is fine to blog it.
Regards
Kev Stenning
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Last night my friend Tristan asked one of the boxers at the gym where he trains to wear the Tshirt as he fought. I asked him to record the fight on video. The Tshirt was put in a sealed plastic bag and will be in Berlin by Thursday for Sissel to start working on extracting the different chemicals that are in it.
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The first of the T-shirts for the fighters has arrived from Berlin. Sealed in its plastic bag, it is now just waiting for the date of Ryan's fight.
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Dear Sissel,
I was just wondering, once i send you back the Tshirt, what exactly are the next steps? How long before we have our first results?
I enjoyed being able to post your link to the Evil lecture ,if you have any other reference material please send it through and i will post it on the process blog.
I am looking forward to receiving the first tshirt. Do we have to credit Zimmerli?
love,
Nick
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Dear Nick!!! YES I am very happy to have started!!
As soon as the shirts arrive they will be analyzed, formula made and step by
step sampling of the smells.
What we have to discuss is if we are going to produce a serie of smells =
one from each person OR if we in the end, when we have all - choose only
one?! WE should discuss this ASAP
PS. YES Zimmerli should be with their Logo on our webpage!!!! I promised
them. I sent Charlotte the wesite from Zimmerlin, where you can find the
logo.
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Hi there, sweatshirts go out today, with instructions etc. - to Sweden and
UK.
SisselX
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Dear Nick thought this talk is quite interesting, may be to put the link on
the blog.
"How ordinary people becomes Monsters.....or Heroes" - Philip Zimbardo:
http://www.ted.com/index.php/talks/philip_zimbardo_on_the_psychology_of_evil
SXXX
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Sissel Tolaas
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Dear Frank,
I hope you don't mind me contacting you but I am writing as I believe you know people who take part in cage fights/ ''fight club" type
fights. I am looking for a fighter that would be willing to wear a t-shirt during the fight and would not mind me using that t-shirt to extract the chemicals from his sweat to create the basis for a perfume. I would need to have a video of the fight but I will not be intending to see the persons face or reveal their identity. I would need your fighter to send back the t-shirt in a sealed plastic bag that i would supply.
This is an experimental project and to be honest I have no idea wether I will sell one bottle or a thousand. If you are okay to enter into this we should clear up money right at the beginning as I would hate it if you or your fighter felt unfairly treated. My feeling is we could come o some arrangement based on the eventuality of this becoming a commercial venture we could defer your fee until we knew what money, if any was to be made.
Finally I am certainly not wishing you to break the law or indeed I would only want to be involved if both fighters are undertaking this willingly and without any coercion.I very much hope we can make this happen.
I look forward to hearing from you.
Yours sincerely
Nick
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Nick!
Send me the t-shirt. when do you need it back?
I will fix so the identeties dosent show in the video but I would
probobly have to pay the fighters something upfront. let me know what is
possible
I know u wont fuck me over.
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Dear Sissel,
How are you? I hope you have seen that the project blog is open.
I have contacted Frank in Sweden who has agreed to organize a fight
and I have contacted someone who boxes for the English team who I
think will do it too.
I will put out a general note on SHOWstudio and see what response we
get. I know we only need a few but I would like enough of a choice to
take the best ones.
I am asking anybody who takes part to film the actual fight if
possible. I don't know what I will do with the footage yet but I
would like to have proof that they actually fought in the tshirt.
How do we proceed? It might be best if you send me the tshirts in
their sealed bags and I send them on to the fighters with
instructions and get them to return them back to me with their video.
Then I courier the tshirt in its bag straight back to you in Berlin
for you to start your chemistry?
Anyway email me back your thoughts.
All the best
Nick
Dear Nick ,YES I got all and it looks GREAT!!! I am collecting some great
stuff I will send the next days. Also I am on the T-Shirts, and I agree the
best would be toT-Shirt in process ASAP as I have them I will pack them in Plastic bag with
a short instruction: TO USE!
And the process of RETURN.
And they should be send me ASAP after used, and I will immediate start the
tracking of the molecules etc. and slowly the making of the samples.
The exact process of work and also the act of receiving etc. I will document
and send you, also to be put on the blog , or what do you think?
I have found some interesting material/links on the topic of violence and
also one interesting talk on the topic of evil......what do you think shall
we also put these things on the blog = the process/the research/the search
etc.
Speak SOOONNNN!
Love
SisselX
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Dear Simon,
I am creating a scent from the chemicals men release when they fight(!) and I wondered if that boxer friend of yours that modeled in the Brutality story would be interested. All he would have to do is wear a teeshirt when he next fights. Do you think you could approach him on my behalf?
Many thanks,
Nick
Hello ,No problem Nick , his name is **** and he boxes for England
I'll give him a call about it today , I'm sure he will oblige.
Is he the only one you want ? I have a number of other friends who also fight.
SF.
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Dear Dorian, Ross, Paul, Alex and Greta,
As you know I would like to sell this Violence scent directly from our site. Can you indicate to me what the possibilities are. It might be just one bottle or 10 or thousands, there is just no way of telling.
I look forward to hearing your thoughts.
best
Nick.
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Hello,
I think a big point of the fragrance is to develop, market and sell it online - this is the unique aspect.
However, the difficulty that immediately arises is that no-one can smell the fragrance online. Very basic, but fundamental. We should consider how we will go about getting samples of the fragrance out to potential customers or maybe if we are planning to feature it
I like the idea of the perfume being in a limited edition - maybe we could number each one individually with an initial run of 100? This would also give us the opportunity to send some out as gifts - we can gauge the response and see if the numbers should be increased with a second run, third run etc.
This is not my forte but that's my initial view on the matter of the 'hard sell'.
Best,
Alex
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Hello Nick et al
Please excuse my 'dragon's den' knowledge of commerce and my over-simplified 'plan'.
I think if this is being done correctly then there should be a way of telling how many you would sell. You would not make 10,000 bottles of perfume if your research had shown you were only going to sell 10 because it was a very niche market.
So I think the first step is to speak to someone who knows the market, work out where the product will be advertised (I would suggest it needs to go further than SHOWstudio) and then we could look at some rough figures of projected sales/units.
Then we can decide how rigourous our e-commerce strategy needs to be.
For instance if there are only 100 bottles we could just set up a paypal account (or an ebay shop says paul) and handle the whole thing fairly stress free ourselves . However, if we have a lot of product stored in warehouses that need to be shipped globally then clearly we will have to involve outside agencies
My feeling is that a limited run of 100 is the way to go. It gets the scent out there and works as an easy way of getting press for SHOW. Then, if there is a demand, we look into mass production
ross:)
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Hi Nick,
That's quite a big question really. From my point of view we can skip the details of presenting the product on the website - we'll be doing that anyway as part of the project, though the branding and positioning of the product are of course a very important and complex thing, some of which I'm sure you have in hand, and some of which I'm sure is in process.
The technicalities of selling products online strongly depends on whether you are selling one item, or 1000, or however many. The complexity and cost of the system set up really depends on the amount that's going through, there is no point in using a sledgehammer to crack a walnut. Setting up an ecommerce system for one product is likely to loose money, not make it, but if it's something that's going to have more products added to it then you may recoup the investment later.
The process of taking an order/transaction is quite straightforward, and there are lots of well laid out models and best practises for this
1) The Basket: We find out the quantity of the product a person wants.
2) The Checkout: We find out where they want to ship it to & take payment for the product.
3) The Processing: We receive the order, label, put postage on it and ship it.
The devil, as ever, is in the detail, and more importantly the scalability.
For one item it wouldn't be worth setting up on-line credit card processing facilities, for instance, and we may just have one large price for the item which takes into account packing and shipping costs to the rest of the world. The item could even be auctioned to the highest bidder. The payment could be taken via a method agreed with the purchaser, such as bank transfer/cheque/paypal.
For between one an 100 items it would be worth considering a simple payment system, such as PayPal, where overheads on each transaction are higher than some methods, but cheaper than setting up a Merchant account with a bank, and on-line clearing, and a checkout process on our site. However PayPal would not necessarily present the image for the product you want to have, it depends how you want to position it's brand. A customised checkout process and in-line credit card clearing would be a nice experience for the end user, and keep the whole thing more 'on brand'
For 100+ it is more likely worth investing in a customised checkout process. If we are shipping lots of items then we would need set this up, and to consider how ordered are processed and dispatched, global shipping costs and hanlding charges, how to handle fraudulent transactions, how monies are accounted, how items are packaged for shipping ( that could also reflect back to the actual product design for the container for the scent ), how to manage customer queries and missing/broken items, who takes the items to the post office (or if we get them picked up, or shipped via courier etc.). Working all these details out to be optimal is worthwhile to maximise profit on the product, and to simplify the handling of the orders.
A final choice is that you can pass handling the sales of the item entirely off to a third party, who will sell it on your behalf. This way we don't have as much control over the presentation and brand of the product, and a lot of the process becomes on of managing the relationship with the third party, and trying to get the appropriate presentation for your product in their context. This would be much like putting the item exclusively into any shop, like Dover Street or Liberties. You have the advantage (and disadvantage) of having the product amongst other items, in an environment where people are looking to purchase, but you will see return per unit, and won't have the presence within that shop. Generally new brands don't succeed very well on large product sites with many items on them, unless you put them across a number of different retailers : think Dover Street, Liberties and Selfridges, not just Dover Street.
There are of course many points in between all of these, but mostly these are driven by the brand qualities of the product you are selling, and of course: where the audience you want to sell your product to are shopping. Because SHOWstudio isn't a shop, or may not have that audience, you double the work in trying to sell your product in also trying to drive the right traffic to SHOWstudio. Equally putting the scent on a generic shopping site may devalue it's brand, and still miss it's target audience. So the place, in my opinion, to start is to research into the customer for the product and how to access them. thereafter the choices will become clearer.
I hope that's all of some help.
_d._
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