Nick Knight has just posted the first Violence film to the Violence process section. Click here to see the project's first fiery foray into sample collection.
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If you head on over to the process blog in violence then you'll see it has been updated with more details on how Nick is going about creating his groundbreaking scent. Zimmerli have supplied the t-shirts which, after being worn in a fight by an unnamed combatant, will be used to "extract the chemicals from his sweat to create the basis for a perfume"
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When we launched our project last year to create an Internet fragrance, our initial focus was on the ground-breaking aspect of creating, marketing and selling a perfume wholly online, keeping the concept of the scent itself strictly under wraps. Now, we are able to bring more details of not only the creation of the essence absolue, but the inspiration behind the fragrance itself. Our new Concept section to the project reveals Nick Knight's provocative ideas behind both the smell and the sell, premiering the influences behind the scent, its target consumer and the innovative manner in which the perfume is intended to function when worn.To continue tracking the development of the scent before its 2009 launch, our new Process Blog will reveal the ins and outs of the developmental process, updated with text, images and email correspondence as and when they happen.
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As if our 'smell for the Internet' VIOLENCE project weren't abstruse enough, a viewer challenged me to meet him whilst in Singapore to discuss opening this concept up into taste for the Internet. Damian Sim describes himself as a 'flavour impressionist', which extends to meticulously researching the profiles of individuals and brands and then creating custom-made cocktails for people, city locations and corporate clients such as AMEX: his 'Provocachic' company's strap-line is 'What Would Your Story Taste Like?'. If I were to be glib, he's a kind of Heston Blumenthal-meets-Sissel Tolaas -in-a-glass.
He brought along the component parts of a special creation that interprets the many strands that make up Singapore's unique and surprising culture. And what did it taste like? Well, unique and surprising, of course.
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In partnership with the scent artist Sissel Tolaas, SHOWstudio is launching a groundbreaking initiative to create a fragrance on the Internet. Based on a provocative concept yet to be announced and currently in the process of copyrighting, the scent will be created over the coming months, taking its inspiration from the theme and activities of a controversial subculture and using Tolaas’ amazing ‘headspace’ technology.
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