For those partial to a spot of moonlit flânerie through London's Shoreditch, make sure to pass by Simon Foxton and Nick Griffith's new Skin installation on Curtain Road, a work of their &Son. collaboration. Assembled literally a couple of hours ago this drizzly Thursday afternoon, the subtly moving fashion display has already drawn a few perplexed glances - as this passer-by will attest. Make sure to see it soon because it's coming down in only ten days!
Skin is an undertaking by the company &Son, the creative consultancy run by stylists Simon Foxton and Nick Griffiths; a commercial project that rethinks traditional advertising using motion image. Ten models from a range of mixed ethnic backgrounds -five male and five female- are filmed wearing pieces from adidas’s new ‘Materials of the World’ line, a collection influenced by the indigenous fabrics of different world cultures. Over a period of ten days beginning on May 10, the living portraits will be also be displayed in the windows of a Curtain Road shop front in London’s Shoreditch where the attention of passers by will be tested to register that it is film and not stills that they are seeing. In this sense, Skin is a subtle development out of Simon Foxton's previous Sittings: Thirty Men project of 2005, and a handsome addition to SHOWstudio's ongoing study of living fashion portraiture.