SKIN
Last Updated Tuesday, 1 May, 2007
Skin is an undertaking by the company &Son, the creative consultancy run by stylists Simon Foxton and Nick Griffiths; a commercial project that rethinks traditional advertising using motion image. Ten models from a range of mixed ethnic backgrounds -five male and five female- are filmed wearing pieces from adidas’s new ‘Materials of the World’ line, a collection influenced by the indigenous fabrics of different world cultures. Over a period of ten days beginning on May 10, the living portraits will be also be displayed in the windows of a Curtain Road shop front in London’s Shoreditch where the attention of passers by will be tested to register that it is film and not stills that they are seeing. In this sense, Skin is a subtle development out of Simon Foxton's previous Sittings: Thirty Men project of 2005 and a handsome addition to SHOWstudio's ongoing study of living fashion portraiture.
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Comes to Curtain Road
For those partial to a spot of moonlit flânerie through London's Shoreditch, make sure to pass by Simon Foxton and Nick Griffith's new Skin installation on Curtain Road, a work of their &Son. collaboration. Assembled literally a couple of hours ago this drizzly Thursday afternoon, the subtly moving fashion display has already drawn a few perplexed glances - as this passer-by will attest. Make sure to see it soon because it's coming down in only ten days!
By Studio, 17:23 Thursday, 10 May, 2007
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> Contributor Biographies
Simon Foxton
Simon Foxton is one of Britain's leading stylists. After graduating from St. Martin's College of Art and Design in 1983, he set up his own design label, Bazooka. He started styling for i-D...
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Nick Griffiths
Nick Griffiths is a stylist who lives in London. Before moving to New York City, where Nick spent a year working as fashion director for Black Book, he previously worked as contributing fashion...
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> Credits
On Set
Concept and Styling: Simon Foxton, Nick Griffiths of &Son.
Producer: Heidi Fearon
Camera: Georg Rulffes
Post Production: Anna Kliem
Casting: Shun Louis Bellieni, Charles Adesanya, Mark McMahon
Hair: Asashi Yamaguchi
Make-up: Gina Kane
Models: Ekene Ikedife, Alexander McCaskill, Matthew Marshall, Matthew Josephs, Jordan Gene Bowens, Lexi Rose, Alicia Heimerson, Mark Winglo, Eloise Chong
Special thanks to Sunbeam Studio and Bjorn, Justin and James for their help
SHOWstudio
Editorial Direction: Penny Martin
Project Design: Paul Bruty
Technical Development: Dorian Moore
Editorial Assistance: Andrew Gow