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SCENT: What Damian's Story Tastes Like

As if our 'smell for the Internet' SCENT project weren't abstruse enough, a viewer challenged me to meet him whilst in Singapore to discuss opening this concept up into taste for the Internet. Damian Sim describes himself as a 'flavour impressionist', which extends to meticulously researching the profiles of individuals and brands and then creating custom-made cocktails for people, city locations and corporate clients such as AMEX: his 'Provocachic' company's strap-line is 'What Would Your Story Taste Like?'. If I were to be glib, he's a kind of Heston Blumenthal-meets-Sissel Tolaas -in-a-glass.

He brought along the component parts of a special creation that interprets the many strands that make up Singapore's unique and surprising culture. And what did it taste like? Well, unique and surprising, of course.

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SCENT: Project Launch

Sissel Tolaas

In partnership with the scent artist Sissel Tolaas, SHOWstudio is launching a groundbreaking initiative to create a fragrance on the Internet. Based on a provocative concept yet to be announced and currently in the process of copyrighting, the scent will be created over the coming months, taking its inspiration from the theme and activities of a controversial subculture and using Tolaas’ amazing ‘headspace’ technology.

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2007
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