Japanese - Danish combo
At Pitti Uomo most of the exhibitors' areas are saturated with their corporate style branding to commuincate their values. It was therefore a welcome relief to see the promotional illustrations for footwear brand Kawasaki. The Danish company with a Japanesse name used large style drawings that broke away from the standard methods currently used for communication. Perhaps this is a way forward for Pitti to encourge the brands involved to think outside the exhibtion box and create a more dynamic experiece for all involved.
really interesting pictures...at once simple, childlike and very emotive...its the kind of communication that pulls you instinctively...good work Kawasaki!
By smita singh rathore at 07:54 Mon 25 Jun 2007
reply to this