FINAL THOUGHTS
Leaving the encloser of Pitti Uomo after two days of digesting the spring / summer 2008 offerings is a relief. Experiencing 48 hours of mainstream Italian style is challenging. The event which although impressive in scale has at times been repetitive. The visitors - mainly male Italian buyers and press have this season subscribed to a uniform of white jeans and stripy shirts - tucked in and finishded off with a Gucci belt. Whilst tracking fashion tribes can be fascinating their uniformity only reflects the collections present at the event. Pitti certainly knows how to do the fashion business - however it would be far more stimulating if there was a further injection of new ideas and creativity. Commercial clothing shouldn't negate creativity and Pitti's future can be enhanced and secured if it considers fusing fashion with forward thinking methods of presentation. The invitation of a special guest designer each season is a key draw for journalists and gives the event a fantastic focus. It would be positive to see more collaborations and creative projects that would add value to the Pitti Uomo experience. Tomorrow the fashion pack decamp to Milan for the menswear catwalk shows where it is the turn of the luxury brands to deliver their style mantras for next season.
As for once it wasn't me, dragging myself around so-so events in the hope of finding something special to report on with the trusty mobile phone, might I say how much I enjoyed your stalwart efforts, Hywel? Now back from Vienna, I've just had a chance to read through in earnest (not to mention compare it with Suzy's thoughts in the IHT) and I thought you did a grand job. Sincere thanks from all at the studio! px
By Penny Martin at 17:27 Mon 25 Jun 2007
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