SHOWstudio: MAKE UP YOUR MIND

New Fashion Film Launched!

By SHOWstudio, 14:00 Thu 11 Dec 2008

Coinciding with the opening of Maison Martin Margiela's new Bruton Street boutique today, we felt the time was apt for the release our latest foray into fashion film, Make Up Your Mind. Focused on just one of the many archive-inspired highlights of Margiela's Spring/Summer 2009 'Retrospective' collection, Nick Knight and Ruth Hogben's film features the house's peroxide platinum "Wig-Coat" in anarchic animation. Dancing a postmodern pas de deux, our two dancers - one naked and one swathed in Margiela's outlandish creation - make a surreal couple, faces veiled like Magritte's lovers and harshly spotlit. The coat itself, key to the film, is finally unpicked by an essay examining the meaning behind the seaming of this show-stopping showpiece. Surreal and unreal, amusing, quietly disquieting yet oddly seductive, this fashion short is all about contradictory mind games.

View this project

Comments (14)

Comments are also posted to the Blog Comments Forum
View these comments in the forum

this is beautiful. Has Martin Margiela seen it?!?!?

By dromedary at 15:44 Thu 11 Dec 2008
reply to this

who knows? Nobody ever sees him.Can you remember ever seeing a picture of him?

By la at 16:19 Thu 11 Dec 2008
reply to this

http://www.nytimes.com/2008/10/02/fashion/shows/02MARGIELA.html

According to The New York Times!

By Laura Bradley at 16:51 Thu 11 Dec 2008
reply to this

no never seen a picture of him, he even stays backstage at the shows. Rumour has it that he communicates most things via fax?!

By dromedary at 17:24 Thu 11 Dec 2008
reply to this

Gorgeous colour palette, beautiful song, fantastic dancing, amazing clothes and wonderfully observed. All in all a surreal treat.

By la at 15:50 Thu 11 Dec 2008
reply to this

PIC>REF:http://www.nytimes.com/2008/10/02/fashion/shows/02MARGIELA.html

NOW YOU SEE HIM Martin Margiela, circa 1997.
By ERIC WILSON
THE NEW ~YORK TIMES Published: October 1, 2008

_________________________________________________

There is something 'Halton-esque' in this picture about him ........ a real good fashion photograph of him !

By Galileo's Universe at 22:47 Thu 11 Dec 2008
reply to this

I really love the song with this film,does anybody know anything about the singer and the band. Can I download the track anywhere?
By the way a friend of a friend went to the Margiela shop opening and she said he wasn't there.

By la at 13:55 Fri 12 Dec 2008
reply to this

I need a WIG COAT!!

By Brad Gough at 21:14 Fri 12 Dec 2008
reply to this

one CAN indeed be yours! They are made to order, albeit for a cool $11,795 - approximately £7,800

By Alex Fury at 08:48 Sat 13 Dec 2008
reply to this

Wow! This is fantastic! I never seen anything like this before! I love this! Great modeling performance!! Are they movie stars?

By celticguy at 22:30 Fri 12 Dec 2008
reply to this

I've never seen anything like this before either... Do you mean Nick and Ruth being movie stars?! Or the dancers?! Either way this is so fantastic and sometimes makes me cry watching it whilst playing the Delta track really really loudly over it

By dromedary at 13:02 Fri 19 Dec 2008
reply to this

i want to more and more attractive and more someting...........

By zasulac at 05:42 Sat 13 Dec 2008
reply to this

love the new film.... amazing sitting with 5 people all think it is beautiful one of the best ever

By ruby321321 at 10:44 Sat 20 Dec 2008
reply to this

Hmmm. Stylistically interesting I would say, but probably could have been compressed into fifteen or twenty seconds rather than three plus minutes of a camera on lockdown.

By fifty50 at 16:38 Sun 28 Dec 2008
reply to this

Add a comment

Requires Log-in (You are not logged in)