A new knitwear label showing for the first time as part of London fashion week's MAN menswear showcase, Sibling is the brainchild of Sid Bryan, Joe Bates and Cozette McCreery. Young though this label may be, it does not want for experience: their hands have been behind knit-wittery for the likes of Alexander McQueen, Jonathan Saunders and Giles. Remember that chunked-out pumpkin-orange monster of a scarf that looked like it had been knitted with broomsticks from Giles Autumn/Winter 2007? Sid Bryan is the one to thank - ditto this season's savagely fuzzy Captain Caveman cableknits.

His work with McCreery and Bates at Sibling, however, is a foray into mens knits - not that this means the threesome have toned down their ideas anything much, as the frantic action of their video presentation, directed by Axel Hoedt, amply proves. Intarsia is the order of the day, intricately knitting neon yarns into multi-scaled leopard prints in clashing shades of sulphur-yellow, vermillion, cobalt and bubblegum pink, earth tones into 3-D camouflage, or rather sinister black rats scrambling over the shoulders of a Pied Piper sweatshirt. With so much going on textually, they keep shapes simple (crew-neck twinsets or sweatshirt styles). Considering their previous work with the very establishment of contemporary British fashion, Sibling couldn't resist a nod to another institution: Yves Saint Laurent. Witness eminently elegant bow sweaters, knitted Eton blazers, spare trenchcoats and even a knit-one purl-two Perfecto. It was all anything but basic, but
wonderfully desirable.