IN THE FLESH by NAKKNA
Credits
A Renckakerlund Films Production (www.raf.se)
Direction: Gösta Reiland-Sandberg&Timonen (www.sandbergtimonen.se/)
Production: Magdalena Larsson
Director of Photography: Gösta Reiland
Styling: Ellev Af Geijerstam
Edit: Henrik Hanson
Music Written & Produced by Yourhighness (http://www.myspace.com/theyourhighness - www.myspace.com/theyourhighness)
Q&A
How would you define your aesthetic?
Graphic and clean cuts versus soft and refined drapings. The colours most often kept neutral in order to enhance silhouette and shape. The collection shown in the film– In The Flesh – is inspired by things taking place in a society beneath. Deep below the surface of the ocean, things move in a different manner. Slower, yet more dramatic. The way underwater-organisms are set in motion is a starting point for the Nakkna garments of Spring/Summer 2009.
What is the most enjoyable part of design?
To create something that's truely contemporary, being part of the now.
How would you describe your customer?
Honestly, it's a disparate mix, from elderly arty men and women to young Scandinavian hipsters.
> PROJECT DESCRIPTION
Last Updated Wednesday, 6 August, 2008
If the best way to predict the future is to invent it, the next best is to give it a helping hand. With this idea in mind, SHOWstudio launches the ‘Future Tense,’ film season, offering a global platform for an exciting new generation of fashion design to use the medium of moving image to express their creativity.
Our previous explorations of fashion film focussed on the garment in motion, the power of the editor and the relationship between fashion and politics: however, we have never given designers the simple brief to produce films exploring their own creative ethos. With online luxury advertising ever-expanding into new realms of digital media and young designers increasingly aware of their power as a brand, we have looked to twenty-first century fashion stars to express their design vision through moving image. In collaboration with Hywel Davies, whose forthcoming book 100 New Fashion Designers informed our selection, we have approached a wide variety of designers including Pierre Hardy, Rodarte, Peter Jensen, Lutz, Todd Lynn and Henrik Vibskov, to create films of between 30 seconds and three minutes. From 18 August and 18 September 2008, this selection of film will be showcased on SHOWstudio, allowing each participating designer the opportunity to express their individual aesthetic and identity. New films will be added to the project daily, the whole forming a concise encyclopaedia of fashion’s future.
But ‘Future Tense’ is more than a collection of film shorts. A Q&A with each participating designer will feature alongside their video piece, delving into their design ethos and working methods. The programme also showcases essays and features from the next batch of influential young fashion writers, exploring the themes raised by the designers' films and bearing witness to the incontrovertible shift towards moving fashion
> PROJECT BLOG
Last Updated Wednesday, 24 September, 2008
''Glamour's Changing' by Daryoush Haj-Najafi
The unfortunate side-effect of concluding our Future Tense project during London Fashion Week is that some of our contributions were inevitably delayed by the hectic demands of the press junket. Daryoush Haj-Najafi's essay 'Glamour's Changing' is a case in point - but it was definitely worth the wait. Dissecting the modern glamour and overriding sense of positivity evident in the work of the Future tense designers, Haj-Najafi's piece is an apt post-script to an exciting, inventive and exhaustive (in more ways than one) look at a new generation of fashion stars.
By SHOWstudio, 18:00 Wednesday, 24 September, 2008
Click to read Project Blog archive >
> CREDITS
Last Updated Wednesday, 6 August, 2008
Concept: Hywel Davies and Penny Martin
Direction: Alexander Fury and Penny Martin
Project Design: Paul Bruty
Technical Development: Dorian Moore
Editorial Assistance: Olivia Marks and Felice McDowell
Q&A text taken from the book '100 New Fashion Designers' by Hywel Davies, published by Laurence King
Thanks to Hywel Davies, Lewis Gill, Virginia Norris, Janine Pires, Alice Sheriff, Jay Lowdon and all at Diesel