UNTITLED by Cecilia Sörensen
Credits
Concept and Direction: Patricia M. Felix
Editing:Patricia M. Felix
Cinematography: Eloi Sanchez
Art Direction: Marta Sanchez
Performance: Montse Urniza & Hannah New
Fashion: Cecilia Sorensen
Music: Au Revoir Simone "Through the Backyards"
Production: www.tamarindo.tv
Q&A
SHOWstudio: How would you describe your creative process?
Cecilia Sorenson: Researching, drawing and then sampling. Building up a small microcosmos of my vision with certain colors, fabrics, shapes and details. I work with sketchbooks, modeling on a dummy and then classic pattern cutting.
How would you define contemporary fashion?
Multitude of individuality multiplied so may times it loses its individuality. The more personal the better.
Who or what inspires / informs you?
My life, books, dreams, memories, family photographs, exhibitions, dressmaking, tailoring and old photos found in the street.
> PROJECT DESCRIPTION
Last Updated Wednesday, 6 August, 2008
If the best way to predict the future is to invent it, the next best is to give it a helping hand. With this idea in mind, SHOWstudio launches the ‘Future Tense,’ film season, offering a global platform for an exciting new generation of fashion design to use the medium of moving image to express their creativity.
Our previous explorations of fashion film focussed on the garment in motion, the power of the editor and the relationship between fashion and politics: however, we have never given designers the simple brief to produce films exploring their own creative ethos. With online luxury advertising ever-expanding into new realms of digital media and young designers increasingly aware of their power as a brand, we have looked to twenty-first century fashion stars to express their design vision through moving image. In collaboration with Hywel Davies, whose forthcoming book 100 New Fashion Designers informed our selection, we have approached a wide variety of designers including Pierre Hardy, Rodarte, Peter Jensen, Lutz, Todd Lynn and Henrik Vibskov, to create films of between 30 seconds and three minutes. From 18 August and 18 September 2008, this selection of film will be showcased on SHOWstudio, allowing each participating designer the opportunity to express their individual aesthetic and identity. New films will be added to the project daily, the whole forming a concise encyclopaedia of fashion’s future.
But ‘Future Tense’ is more than a collection of film shorts. A Q&A with each participating designer will feature alongside their video piece, delving into their design ethos and working methods. The programme also showcases essays and features from the next batch of influential young fashion writers, exploring the themes raised by the designers' films and bearing witness to the incontrovertible shift towards moving fashion
> PROJECT BLOG
Last Updated Wednesday, 24 September, 2008
''Glamour's Changing' by Daryoush Haj-Najafi
The unfortunate side-effect of concluding our Future Tense project during London Fashion Week is that some of our contributions were inevitably delayed by the hectic demands of the press junket. Daryoush Haj-Najafi's essay 'Glamour's Changing' is a case in point - but it was definitely worth the wait. Dissecting the modern glamour and overriding sense of positivity evident in the work of the Future tense designers, Haj-Najafi's piece is an apt post-script to an exciting, inventive and exhaustive (in more ways than one) look at a new generation of fashion stars.
By SHOWstudio, 18:00 Wednesday, 24 September, 2008
Click to read Project Blog archive >
> CREDITS
Last Updated Wednesday, 6 August, 2008
Concept: Hywel Davies and Penny Martin
Direction: Alexander Fury and Penny Martin
Project Design: Paul Bruty
Technical Development: Dorian Moore
Editorial Assistance: Olivia Marks and Felice McDowell
Q&A text taken from the book '100 New Fashion Designers' by Hywel Davies, published by Laurence King
Thanks to Hywel Davies, Lewis Gill, Virginia Norris, Janine Pires, Alice Sheriff, Jay Lowdon and all at Diesel