Q&A

SHOWstudio: Describe your design philosophy
Osman Yousefzada: My work revolves around ideas of ethnicity and costume, these are fused all together to create new shapes and silhouettes... I am interested in this fusion, much like how new immigrants tend to adopt different dress, or fuse different dress when they go to a host country. All these ideas are embedded in strong tailoring and distinct drapery. The whole ethos about the clothes is that they give you a sculpted body without you having to slave away in the gym. The cut is the strongest element in the clothes.

How would you define your aesthetic?
Tribal Bahaus. Stripping away the excess, taking the jangle out of ethnicity, and streamlining it. Making the body as powerful as possible. The backs of the clothes are not neglected, and have inbuilt drama, making your departure more alluring. The end result is architectural, it's like looking at a building from different angles.

How would you describe your creative process?
Most of the time, it is looking at books, paintings. Or sometimes watching people on the street. From here initial ideas are formed, and sketched, and further developed on the stand. Which often leads to more ideas.