
Direction: Nicolas Kengen
Cinematography and Editing: Corentin Adolphy
Fashion: Cathy Pill
Performance: Clémentine at immbruxelles.com
Make Up: Eileen Caytan
Music: Cedric Detienne
Production: sep stigo films
Shot at studios202.com
Special Thanks to Georges de Zutter and Jasmine van Hevel
SHOWstudio: Describe your design philosophy
Cathy Pill: I’m trying to transmit a feeling of shape, always searching for the right line in relation with the right print and/or fabric, so that the woman who watches or wears a piece of clothing would feel something unique. I especially love the idea that everything has a sense of being, and every form is in relationship with the global structure. I’m trying to create my clothes and collections with this thought.
How would you describe your creative process?
I always begin with thinking about the general aesthetic of the collection. I’m writing words, making pictures, making a lot of black and white photocopies and colourful paintings, and I close my eyes and imagine the kind of woman who would fit with it. Then I begin to play with fabrics around my model. After a while everything comes together, and then I’m ready to begin my collection
How would you define contemporary fashion?
There is a new way of thinking fashion today, creating a fashion universe. Everything has to go with everything.
Last Updated Wednesday, 6 August, 2008
If the best way to predict the future is to invent it, the next best is to give it a helping hand. With this idea in mind, SHOWstudio launches the ‘Future Tense,’ film season, offering a global platform for an exciting new generation of fashion design to use the medium of moving image to express their creativity.
Our previous explorations of fashion film focussed on the garment in motion, the power of the editor and the relationship between fashion and politics: however, we have never given designers the simple brief to produce films exploring their own creative ethos. With online luxury advertising ever-expanding into new realms of digital media and young designers increasingly aware of their power as a brand, we have looked to twenty-first century fashion stars to express their design vision through moving image. In collaboration with Hywel Davies, whose forthcoming book 100 New Fashion Designers informed our selection, we have approached a wide variety of designers including Pierre Hardy, Rodarte, Peter Jensen, Lutz, Todd Lynn and Henrik Vibskov, to create films of between 30 seconds and three minutes. From 18 August and 18 September 2008, this selection of film will be showcased on SHOWstudio, allowing each participating designer the opportunity to express their individual aesthetic and identity. New films will be added to the project daily, the whole forming a concise encyclopaedia of fashion’s future.
But ‘Future Tense’ is more than a collection of film shorts. A Q&A with each participating designer will feature alongside their video piece, delving into their design ethos and working methods. The programme also showcases essays and features from the next batch of influential young fashion writers, exploring the themes raised by the designers' films and bearing witness to the incontrovertible shift towards moving fashion
Last Updated Wednesday, 24 September, 2008
''Glamour's Changing' by Daryoush Haj-Najafi
The unfortunate side-effect of concluding our Future Tense project during London Fashion Week is that some of our contributions were inevitably delayed by the hectic demands of the press junket. Daryoush Haj-Najafi's essay 'Glamour's Changing' is a case in point - but it was definitely worth the wait. Dissecting the modern glamour and overriding sense of positivity evident in the work of the Future tense designers, Haj-Najafi's piece is an apt post-script to an exciting, inventive and exhaustive (in more ways than one) look at a new generation of fashion stars.
By SHOWstudio, 18:00 Wednesday, 24 September, 2008
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Last Updated Wednesday, 6 August, 2008
Concept: Hywel Davies and Penny Martin
Direction: Alexander Fury and Penny Martin
Project Design: Paul Bruty
Technical Development: Dorian Moore
Editorial Assistance: Olivia Marks and Felice McDowell
Q&A text taken from the book '100 New Fashion Designers' by Hywel Davies, published by Laurence King
Thanks to Hywel Davies, Lewis Gill, Virginia Norris, Janine Pires, Alice Sheriff, Jay Lowdon and all at Diesel