
Edit: Nathan Perry
Soundtrack: Arthur Baker
Direction: Victor Laszlo
Cinematography: Adam Hall
Cast: Amber Millam at Premier Model Management , Anna Brewster at Union Models and Jan de Villeneuve
Stylist: Julia Hackel
Make Up: Georgina Graham at CLM
Hair: Tracey Cahoon at CLM
Fashion: FELDER FELDER
SHOWstudio: How would you define contemporary fashion?
Felder Felder : Contemporary fashion embraces a modern feel that is elegant and exciting at the same time. Trashiness seems dated and quality seems to be a key word, which elevates even new designers onto another level. The contemporary designs are exciting but not ridiculous, they are beautiful but not pretty and they are wearable but not commercial.
Who or what inspires / informs you?
There is a huge variety of inspiration and information. art books, libraries, old photo albums, car boot sales and flea markets are all favourites. Then again you might run into a peculiar dressed old lady which just got it so right... or so wrong that it's fantastic again. Looking at shows, shoots and exhibition for being up to date.
How would you descrine your aesthetic?
We always aim to create a look for a strong woman who isn't afraid to show her feminine side as well. As twin sisters we know all too well about contrasts that compliment each other or in fact need each other to make the whole thing work and this is reflected in our designs by mixing contrasting elements in the designs
Last Updated Wednesday, 6 August, 2008
If the best way to predict the future is to invent it, the next best is to give it a helping hand. With this idea in mind, SHOWstudio launches the ‘Future Tense,’ film season, offering a global platform for an exciting new generation of fashion design to use the medium of moving image to express their creativity.
Our previous explorations of fashion film focussed on the garment in motion, the power of the editor and the relationship between fashion and politics: however, we have never given designers the simple brief to produce films exploring their own creative ethos. With online luxury advertising ever-expanding into new realms of digital media and young designers increasingly aware of their power as a brand, we have looked to twenty-first century fashion stars to express their design vision through moving image. In collaboration with Hywel Davies, whose forthcoming book 100 New Fashion Designers informed our selection, we have approached a wide variety of designers including Pierre Hardy, Rodarte, Peter Jensen, Lutz, Todd Lynn and Henrik Vibskov, to create films of between 30 seconds and three minutes. From 18 August and 18 September 2008, this selection of film will be showcased on SHOWstudio, allowing each participating designer the opportunity to express their individual aesthetic and identity. New films will be added to the project daily, the whole forming a concise encyclopaedia of fashion’s future.
But ‘Future Tense’ is more than a collection of film shorts. A Q&A with each participating designer will feature alongside their video piece, delving into their design ethos and working methods. The programme also showcases essays and features from the next batch of influential young fashion writers, exploring the themes raised by the designers' films and bearing witness to the incontrovertible shift towards moving fashion
Last Updated Wednesday, 24 September, 2008
''Glamour's Changing' by Daryoush Haj-Najafi
The unfortunate side-effect of concluding our Future Tense project during London Fashion Week is that some of our contributions were inevitably delayed by the hectic demands of the press junket. Daryoush Haj-Najafi's essay 'Glamour's Changing' is a case in point - but it was definitely worth the wait. Dissecting the modern glamour and overriding sense of positivity evident in the work of the Future tense designers, Haj-Najafi's piece is an apt post-script to an exciting, inventive and exhaustive (in more ways than one) look at a new generation of fashion stars.
By SHOWstudio, 18:00 Wednesday, 24 September, 2008
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Last Updated Wednesday, 6 August, 2008
Concept: Hywel Davies and Penny Martin
Direction: Alexander Fury and Penny Martin
Project Design: Paul Bruty
Technical Development: Dorian Moore
Editorial Assistance: Olivia Marks and Felice McDowell
Q&A text taken from the book '100 New Fashion Designers' by Hywel Davies, published by Laurence King
Thanks to Hywel Davies, Lewis Gill, Virginia Norris, Janine Pires, Alice Sheriff, Jay Lowdon and all at Diesel