Q&A

SHOWstudio: How would you define your aesthetic?
Ioannis Dimitrousis: Bold; dynamic; mixture of textures and fabrics; versatile; fashionista, with moments of chav; a bit rude or emotional; a confusion of feelings and question marks with naturalistic aspects.

How would you describe your creative process?
Quite plain. I design patterns-samples-garments. Every time I start each one of those processes I am exited for the next step, what will come out of the design or the pattern and from the sample to the actual garment with its final fabrics.

How would you define contemporary fashion?
There is a futuristic feeling at the moment in the fashion industry but it is also too aware of what the consumer wants and there is not much originality and experimentation. Many big fashion houses become repetitive and boring with their main and diffusion lines, and they prefer the easy way to make more profit. They mostly avoid the creativity or extravagance that now flows from some new designers and they are who create the trends. Also big fashion houses have forgotten what ‘fashion designer’ means, as they expand within the market, producing a plethora of designs for the house or even food, and it is annoying to see designers having 6 diffusion lines or more... they have gone far from being fashion designers. What they create now is a design company that prefers to make big profits.