A blur of colour, reflection and frantic animation - with Gareth Pugh himself making more than a cameo appearance - this exclusive film is crafted from archive video recorded on the set of Nick Knight's shoot for the October 2006 issue of i-D. The original footage, however, is only the raw material for escape into a madcap post-produced fantasy of metallic foil, multicoloured balloons, and swirling neon catherine wheels - a cinematic reverie that expresses all the unbridled innovation and invention both of this shoot, and of Pugh's stratospheric career to date.
Gareth Pugh
Gareth Pugh is a fashion designer who has received global recognition for both his outlandish clubwear and his novel approach to redefining modern luxury. Born in Sunderland, he studied on the Art Foundation... more
Nick Knight
Nick Knight, Director of SHOWstudio.com, is among the world’s most influential and visionary photographers. As a fashion photographer, he has consistently challenged conventional notions of beauty and is fêted for his groundbreaking creative... more
Ruth Hogben
Ruth Hogben is a filmmaker based in London. She assisted Nick Knight between 2005 - February 2009, both as his first photographic assistant and editor of his fashion film projects. Hogben has continued... more
Nicola Formichetti
Nicola Formichetti is the creative director of Dazed & Confused, senior fashion editor of Another Man and fashion director of Vogue Hommes Japan. Born in Japan in 1977 to Italian and Japanese parents,... more
Concept: Gareth Pugh
Direction: Nick Knight
Performance: Gareth Pugh, Katie Shillingford, Scott and Will at Models 1, Clay and Agnieszka at ICM; Valeria, Indie and Dionni at Select; Emmak K at IMG, Chris at Oxygen, Orlando at Nevs, Liam at Storm
Styling: Nicola Formichetti.
Hair: Tomo Jidai at Untitled
Make-up: Alex Box at Holy Cow
Edit: Ruth Hogben
Photographic assistance: Simon Thiselton
Styling assistance: Katie Shillingford
Hair assistance: Laurel Stapel, Lamarr Blanidin, Takeo Suzuki and Hiroshi Matsushita
Make-up assistance: Hiromi Ueda
SHOWstudio
Creative Direction: Paul Hetherington
Editorial Direction: Alexander Fury
Project Design and Front-End Development: Francisco Salvado
Technical Development: Dorian Moore and Ross Phillips
Special thanks to Mandi Lennard Publicity and all at Gareth Pugh