Power of Witches
REI KAWAKUBO, 2004
Power of Witches was developed in collaboration with Rei Kawakubo of Comme des Garçons with the intention of laying bare every step in the creation of a fashion image. Rather than presenting the process as a singular activity masterminded by the photographer, like, for example, the scenario acted out by David Hemmings in Michelangelo Antonioni’s film Blow-Up (1966), the idea was to show the breadth and rich complexity of the process, and the skills of the many people involved. The project was based around a shoot commissioned for the Autumn 2004 issue of AnOther Magazine, featuring Comme des Garçons’ Witches collection from Autumn/Winter 2004–05. A live, three-day webcast allowed SHOWstudio.com viewers to witness the initial day-to-day activities conversations, experiments, interruptions—that fuelled and nourished the creative direction. Viewers were then able to see the artistry and technical skill of retoucher Allan Finamore as he worked with Knight to digitally retouch the images. The entire three-month project arc, from the original discussions to the pictures being published in the magazine, was documented in Knight’s Picture Diary. Its 250 images show preliminary studio shots, Knight’s personal progress reports and points of reference, retouching sessions and Rei Kawakubo’s responses.