For the first time SHOWstudio did live coverage of the Arnhem Fashion Biennale, possibly one of the best places in Europe to see what’s happening in the world of art and fashion crossover. The exposition, which took the theme of ‘Happy Fashion’ for 2007, showcased a host of designers, some new, some more established, in a highly unusual ‘multi-sensory’ setting. Art Director Fred Butler was there to send us all her impressions of the event via picture phone.
Fred Butler is a props stylist and accessories designer based in London. She works with art directors, stylists and photographers to create imaginative one-off pieces for fashion stories to enhance... [more]
Here is co-curator Joff, who has kindly taken me on a personal tour just an hour before the official opening. The event is set on the Rijn and a boat takes you from the 1st museum exhibit to a derelict brick works that has been transformed into a fashion paradise..........