theres that video director - michel gondry
did video for Daft Punk "all around the world", when all those people in costumes going around in a circle, each costume represented a different instrument (sound)in the song.
crap song but once i saw the video, and understood it, i liked the song a lot better.now whenever i hear the song ( which is still not the best) i think of the idea of the video and kind of like it.