The new Lee ads, photographed by Terry Richardson, have brought up some interesting links with the famous Calvin Klein campaigns.
http://commercial-archive.com/132638.php
From a piece in The Commercial Closet: "Of course, fashion advertising is usually about sex, but Klein has many times created media storms over his ads. (...) ...such advertising efforts are disingenuous, since their intent is to incite publicity, and are not unusual from fashion advertisers with small media budgets such as Klein, Diesel and Benetton."
http://www.commercialcloset.org/cgi-bin/iowa/portrayals.html?record=847
http://www.media-awareness.ca/english/resources/educational/handouts/ethics/calvin_klein_case_study.cfm
Anyway, the Lee ads seem to have been causing a stir in Australia, but are the pictures really porn-style disturbing or is the shock factor a 'by association' thing simply because Terry Richardson is involved?