Our penultimate Future Tense contributor is New York-based designer Kai Kühne and his aptly-titled ‘Myself’ label. Starring none less than Chloe Sevigny and filmed by fashion photographer Marcelo Krasilic, Kuhne’s film is reminiscent of the hard emotional sell of many a modern fashion behemoth – perhaps Calvin Klein’s mid-nineties ‘Obsession’ spots coming closest. Then again, any brand would kill for Kühne’s creativity and undeniable cachet.