....I believe that indeed that is the key to ' it '.....' deliberately beautified ' , very arguably for the wrong reasons, but somehow all inter-linked or let's say interweaved with how we progress in space and time, change or reinterpret our views in the matters of ...... what is called .... popular culture.... What was not acceptable before becomes acceptable now ... glamourised and romanticised to certain extent ....... what once was called tackiness can now view as super-cool .....etc ... etc... but who is actually doing or transforming the thinking for us ? ... guess twice ...LOL!.....Having said that my perception is that... popular culture... has in a way become far more complex because we seem to have opened a kind of Pandora's Box nowadays ...... and FASHION in my personal opinion is very much part of it ... and FASHION as in .... confronting people with their very own image in the mirror ... at first the outer layer .... and then somehow taking it deeper to the inner lot less visible layer .... , we seem to have now more time available to stop in front of that ' mirror ' and more willing to be convinced and accept what is offered to us, whether right or wrong , we give in a lot more easily ..... kind of difficult to explain somehow ....