In reply to Galileo's Universe:

I have to agree. I never actually knew Nick photographed this. The campaign images are extremely effective and encouraged my interest in the brand.

I'm loving the reflection. I've been incorporating reflections into my work, where possible, ever since graphic designers began reflecting type (I'm thinking Apple).

In reply to Josh Baker:

...if I may say so :)...have you seen how much your avatar pic.....seems to have certain amazing similarities in the way your shirt and jacket is styled, including colours, when compared to the model standing as if looking towards you ? ...kind of mirror image.....:):)...I like it because it is kind of strange and totally unexpected ...nice....:)

In reply to Galileo's Universe:

Peter Saville becomes the male model for this campaign!?!?

In reply to Delvetica:

.....some proof of .....the power of fashioning fashions.....?

In reply to Galileo's Universe:

LOL... Interesting. I did not notice :P

In reply to Josh Baker:

I think having Peter Savile as the model makes this a great example of how much stronger a campaign can be with the right associations-like when Dennis Hopper walked the catwalk for Comme des Garcons, i just thought that was awesome.

Purple Fashion had a great shoot in their SS2006 issue called "Peter Saville's estate"
shot by Donald Christie. Ive attached a couple of scans but you should really see the real thing as its much better.