Good day and good question KaWay !...I like the element of surprise in their projects....and that in their site they have an array of themes in art and fashion generously offered to the public who are genuine in wanting to be inform about the developments taken place to the minute and not that they are not shallow and superficial in their approach......they do their best and I can see that it is all done with hart and soul.....plus the fact that they help to promote other people's work by allowing them to show their portfolio and therefore widening the opportunities for the members taken part..... in a way philanthropic....I like that

I meant KaWai :)

The dedication to the intellectual and artistic furtherance of fashion as a discipline than can be separated from it's usual position in the commerical realm to exist simply for the love of it...as well as the ever-evolving exploration of interactivity and differing formats...
Fashion for fashion's sake!

The genius intellect of creative director Paul Hetherington.

http://www.icantthinkofanythingworsetodowithmytimethanmakemyownwebsite.co.uk/

;-D

The atmosphere in the site for me is kinda like back to art school again when everyone talks about their passion and interests for art and photography, and everyone exchanges ideas and share experiences of their creative experiments, and we can all view each others work and critque. I feel charged sometimes after I have had a good discussion on forum and got feedbacks and loaded my artwork on the site knowing they have a chance to be seen by many.

Have high street giants capitalised on the market too maintain 'Fast Fashion' or do these companies (H&M, Arcadia etc)produce new and exciting products?