SuperSuper magazine is a joke. Literally. It is full of ironic anecdotes on mainstream culture, sarcastic bitching about celebrity, and what not; yet the joke is most definitely on them. "Look Gareth Pugh styles Alison Goldfrapp with some tape"; and the styling, truly horrendous, the contributing stylists should be shot.
If this is supposed to be the future, it seems a bit too riddled in the eighties for me. The idea that what they're actually doing is progressing "fashion" is bullshit; it is, in fact, a nepotisitical group of hangers-on who think what they do is so much better than what anyone else is doing.
What is amazing, is how much genuine fashion magazines & editors actually believe the bullshit - what with that appauling Horror Issue of i.D. featuring Cassette Playa, Gareth "you're the one" Pugh, Matthew Stone...The utlimtate irony is they believe that they are creating some bona fide youth sub-culture akin to the sort in the late seventies & eighties. Someone should tell them that living a squat, doing pretentious parties with pish music & pseudo-performance art does not make a youth movement, or even a fashion one. And please: Gareth Pugh - like, what the fuck? Someone say Leigh Bowery (and anyone who subsumes his aesthetic needs questioning!) Kashpoint rich kids with too much time on their hands 'cause they dont actually need to work like the rest of us.