I've tried to fight it and I know it looks like dated graphic spew but, damn it, I like it! There, I said it.
At least this (http://www.london2012.com/) is far more enjoyable than the original 2012 site (http://main.london2012.com/en).
Design and New Media
Graphics, new media, architecture and moreTypeface designers Hoefler and Frere-Jones comment on the London Olympics 2012 Logo.
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The logo, and the look, is very current Topshop on Oxford St window displayish. I think the "look" will be out by 2012. Over lens-flaring will be in!
In reply to eucinpyos:
You're probably right eucinpyos, over-lens-flaring and rounded corners. How *was* London?
In reply to Paul Bruty:
oR wRiTinG LiKe tHiS. Multi-coloured.
London, well, it was two days of jetlag, two days of work, and four days of fun. The weather was crap though, I really feel for you guys. So cold.