With all the new digital technology trying to re establish traditional forms of image and text recording, I should think that there is still a lot of room for traditional forms of recoding information, images, etc. They said that computers would do away with paper work, in fact it has created even more.
Like the internet librilising and getting information out cheaply, it is possible for the same thing to happen with the electronic scroll or paper system being worked on at the moment, its just a lot less convenient to use ( not in loo) in some areas.
When you see a pop video the image can create a very powerfull and emotional effect to tune and also change the context that possibly will allways remind you of that tune everytime you here it afterwards