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Photography and Filmmaking

Creative, conceptual and technical; contemporary and historical

The future of photography

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Galileo's Universe
Galileo's Universe
Greenland

RICHARD AVEDON

" Avedon Fashion 1944–2000 Richard Avedon (1923–2004) revolutionized fashion photography starting in the post-World War II era and redefined the role of the fashion photographer. Anticipating many of the cultural cross-fertilizations that have occurred between high art, commercial art, fashion, advertising, and pop culture in the last twenty years, he created spirited, imaginative photographs that showed fashion and the modern woman in a new light. He shook up the chilly, static formulas of the fashion photograph and by 1950 was the most imitated American editorial photographer. Injecting a forthright, American energy into a business that had been dominated by Europeans, Avedon’s stylistic innovations continue to influence photographers around the world."

REF>femka.wordpress.com

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Galileo's Universe
Galileo's Universe
Greenland

IRVING PENN

PS. : I don't personally believe in comparing photographers for each individual have his/her own perceptions and stimulative worlds to ignite her/his creativity .... and the time and history where their creativity takes place are a totally crucial factor that shall always influence their end result .....

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KaWai
KaWai
United States
In reply to Galileo's Universe:

I would love to see an exhibition on photos before and after retouching, images of the last decade which have appeared in fashion magazines.

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KaWai
KaWai
United States

There is a school of photography that is not tied so much with commerce and advertising, where one could avoid so much digital retouching, and capture the image as the camera sees it, and then there's digital images, been retouched so much I almost wouldn't call them photography, and I would always ask the photograph now if his or her images have been retouched digitally or not and how much retouching was done, because that makes a big different.

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Galileo's Universe
Galileo's Universe
Greenland
In reply to KaWai:

I think that the whole PHOTOSHOP RETOUCHING MANIA plus the whole 'FAT ' ISSUE got out of hand and as a result the distortion of reality have reached RIDICULOUS PROPORTIONS and some of the FASHION DESIGNERS still seem UNREPENTANT but knowing how absurd their HUGE egos are they will not give in to improve their hunger for what they call ' ABSOLUTE' perfection ... take for example the case of Brooke SHIELDS ... totally hilarious the PHOTOSHOP result . Even a child can see that there is something wrong with the final result ! ...

The following an extract about RALPH LAUREN's absurdly XTRA_ THIN_ SAGA :

REF: http://shine.yahoo.com/channel/beauty
by Joanna Douglas, Shine Staff, on Wed Oct 14, 2009

" Last week Ralph Lauren came under fire for (what looked to be) an extremely altered photo of a model in one of its ads. Bloggers at the website BoingBoing.net posted the image online, and lawyers for Ralph Lauren attempted to sue them for copyright infringement. Unfortunately for Ralph Lauren, this only furthered public interest and outrage over the dangerously thin looking model and, eventually, the clothing company released this apology:

"For over 42 years we have built a brand based on quality and integrity. After further investigation, we have learned that we are responsible for the poor imaging and retouching that resulted in a very distorted image of a woman's body. We have addressed the problem and going forward will take every precaution to ensure that the caliber of our artwork represents our brand appropriately."

Unfortunately,"addressing the problem" may have included firing the model, 23-year-old Filippa Hamilton. She is 5'10" and weighs 120 pounds--clearly more full-bodied than the photoshopped girl we see in the advertisement. Though Hamilton has modeled for Ralph Lauren since she was 15, the company let her go "as a result of her inability to meet the obligations under her contract with us." But the story gets worse: Hamilton says she was let go because she'd become too fat to model for them. "They fired me because they said I was overweight and I couldn't fit in their clothes anymore," she explained. "I was shocked to see that super skinny girl with my face...It's very sad, I think, that Ralph Lauren could do something like that."

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Galileo's Universe
Galileo's Universe
Greenland

TRIBUTE TO MAN RAY by MARIANO VILLALBA 2006
REF:> mariano7724.deviantart.com/ art/TRIBUTE-TO-MAN.

On the subject of SCHOOL of PHOTOGRAPHY issue, it is indeed inconsistent to call PHOTOGRAPHY something that has been heavily tempered with in the PROCESS whereby the INTEGRITY of the original image is no longer there ... It should be actually called something else but PHOTOGRAPHY .... perhaps DIGITAL COLLAGE ?

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KaWai
KaWai
United States
In reply to Galileo's Universe:

Digital collage is appropriate, but there's an area in commercial photography that images are composites of different shots put together, one looks at the image would think it's shot all on location at the same time, but in fact, the background was shot different time, perhaps at night, then the model shot was done during the day in a studio, then in photoshop change the backdrop some more, then digitally altered the skin, even change the shape of her body, in too many cases, to make people think that's the reality because retouching is so advanced people can't tell by looking at it that it's fake. The art of retouching is so advanced and sophisticated now, photoshop artists aren't given enough credit to our age of advertising and marketing, their roles are so vital to the industry now, they have to have keen eye and understanding of lighting and beauty just as much as photographers because they have to interpret the thoughts of the photographers and the art directors. So much cosmetics and perfume ads do this. Of course that's been done since film era, but now it's so easy and much faster to manipulate images of course that brings us back to the Ralph Lauren ad. In this case, I could only think-what were they thinking? In the ad, she looks ridiculous in that proportion. Human beauty isn't about perfection, it's about individual uniqueness, that's what fashion is suppose to be about, bring out the unique beauty in each person.

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Galileo's Universe
Galileo's Universe
Greenland
In reply to KaWai:


Laura Gilpin, 1917-1932

The following is an interesting ANALYSIS on the subject

" IS PHOTOGRAPHY DEAD? " and THE INFLUENCE OF TECHNOLOGY ........ published by NEWSWEEK .

REF: http://www.newsweek.com

How is that even remotely possible? The medium certainly looks alive, well and, if anything, overpopulated. There are hordes of photographers out there, working with back-to-basics pinhole cameras and pixeled images measured in gigabytes, with street photography taken by cell phones and massive photo "shoots" whose crews, complexity and expense resemble those of movie sets. Step into almost any serious art gallery in Chelsea, Santa Monica or Mayfair and you're likely to be greeted with breathtaking large-format color photographs, such as Andreas Gefeller's overhead views of parking lots digitally montaged from thousands of individual shots or Didier Massard's completely "fabricated photographs" of phantasmagoric landscapes. And the establishment's seal of approval for photography has been renewed in two current museum exhibitions. In "Depth of Field"— the first installation in the new contemporary-photography galleries at the Metropolitan Museum of Art in New York, on display through March 23—the fare includes Thomas Struth's hyperdetailed chromogenic print of the interior of San Zaccaria in Venice and Adam Fuss's exposure of a piece of photo paper floating in water to a simultaneous splash and strobe.

At the National Gallery of Art in Washington, "The Art of the American Snapshot, 1888–1978" (up through Dec. 31) celebrates average Americans who wielded their Brownies and Instamatics to stunning effect.

Yet wandering the galleries of these two shows, you can't help but wonder if the entire medium hasn't fractured itself beyond all recognition. Sculpture did the same thing a while back, so that now "sculpture" can indicate a hole in the ground as readily as a bronze statue. Digitalization has made much of art photography's vast variety possible. But it's also a major reason that, 25 years after the technology exploded what photography could do and be, the medium seems to have lost its soul. Film photography's artistic cachet was always that no matter how much darkroom fiddling someone added to a photograph, the picture was, at its core, a record of something real that occurred in front of the camera. A digital photograph, on the other hand, can be a Photoshop fairy tale, containing only a tiny trace of a small fragment of reality. By now, we've witnessed all the magical morphing and seen all the clever tricks that have turned so many photographers—formerly bearers of truth—into conjurers of fiction. It's hard to say "gee whiz" anymore.

Art and truth used to be fast friends. Until the beginning of modernism, the most admired quality in Western art was mimesis—objects in painting and sculpture closely resembling things in real life. William Henry Fox Talbot, who produced the first photographic prints from a negative in 1839, immediately saw the mimetic new medium as an art form. Talbot wanted only to be able to "draw" more accurately than by hand. In fact, he called his first book of reproduced photographs "The Pencil of Nature." For at least a century thereafter, any photograph with a claim to being art had in its DNA at least a few chromosomes from Talbot's "The Open Door" (1844), a picture of a tree-branch broom leaning just-so-esthetically against a dark doorway. Of course, great photographers have never merely recorded visual facts indiscriminately, like a court stenographer taking down testimony. They've selected their subjects carefully and framed their views of them precisely, in order to give their pictures the look of "art." Later in the 19th century, "pictorialist" photographers used soft focus, toothy paper, sepia tones, multiple negatives and even scratching back into the image as ways of getting photographs to look more like paintings.

Soon, photography escaped the exclusive grasp of the professionals and moneyed hobbyists who could afford its cumbersome equipment, and the public began to take its own pictures. In the 1920s, small, inexpensive fast-shutter cameras like the Kodak Brownie appeared. By 1950, according to Kodak, nearly three quarters of American families owned cameras and took 2 billion photographs with them. By the 1970s, they were taking 9 billion pictures a year, most of them quick, informal snapshots. To be sure, some masterpieces did emerge—mostly accidentally—from this Everest-size heap of images. The person who pointed his Brownie at the woman in "Unknown [photographer], 1950s" in "The Art of the American Snapshot" probably didn't anticipate that she'd cover her face with her hands just as he clicked the shutter. And he (or she) couldn't predict that the result would be a great composition—long fingers and angular elbows set against the gentle downhill sweep of a field—and a wonderful metaphor for photography's tango with the truth. What the inadvertently great snapshot shared with the work of realist artist-photographers like Dorothea Lange and Walker Evans in the 1930s and '40s, and Diane Arbus and Robert Frank in the 1950s and '60s, was that the people in them were who they looked like they were—raw-boned farmers, gritty miners, harried housewives, burly bikers—really doing what they looked like they were doing.

In the late 1970s, however, the concept of fiction in photography reared its little postmodern head. "The big change in attitude from realist photography," says Lawrence Miller, who owns a prominent photography gallery in New York, "was when Metro Pictures [one of the hippest galleries in SoHo] showed Cindy Sherman in 1980." Sherman's fictional self-portraits—fake "film stills" with the artist posed as a negligeed blonde on a bed, or a dark-haired femme fatale in a chic apartment—weren't photography's first turn away from the straight, nonfiction reportage most people think of as great photography. But her pictures represented something new in the way that photography was considered as art. It wasn't just for reportage anymore. The Talbotian esthetic door was now fully opened for photographers to make photographs just as well as to take them. The advent of digital technology only exacerbated photography's flight into fable.

We live in a culture dominated by pixels, increasingly unmoored from corpor-eal reality. Movies are stuffed with CGI and, in such "performance animation" films as "Beowulf," overwhelmed by them. Some big pop-music hits are so cyberized the singer might as well be telling you to press 1 if you know your party's exten-sion. Even sculpture has adopted digital "rapid prototyping" technology that allows whatever a programmer can imagine to be translated into 3-D objects in plastic. Why should photography be any different? Why shouldn't it give in to the digital temptation to make every landscape shot look like the most absolutely beautiful scenery in the whole history of the universe, or turn every urban view into a high-rise fantasy?

Photography is finally escaping any dependence on what is in front of a lens, but it comes at the price of its special claim on a viewer's attention as "evidence" rooted in reality. As gallery material, photographs are now essentially no different from paintings concocted entirely from an artist's imagination, except that they lack painting's manual touch and surface variation. As the great modern photographer Lisette Model once said, "Photography is the easiest art, which perhaps makes it the hardest." She had no idea how easy exotic effects would get, and just how hard that would make it to capture beauty and truth in the same photograph. The next great photographers—if there are to be any—will have to find a way to reclaim photography's special link to reality. And they'll have to do it in a brand-new way.

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Berti
United Kingdom
In reply to Galileo's Universe:

*As gallery material, photographs are now essentially no different from paintings concocted entirely from an artist's imagination, except that they lack painting's manual touch and surface variation*

A different point to my OP, but one with which I also agree - especially relevant to fashion photography which has always lacked this added dimension. Hence the likelihood that 3D technology (which I sure NK already sees) will revolutionise the medium.

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Galileo's Universe
Galileo's Universe
Greenland
In reply to KaWai:

INGE MORATH

I think the core of the issue lies in that we are supposed to control and manipulate technology to our advantage and not to let TECHNOLOGY control us ... when an artist uses digital tools he knows that he/she is somehow limited because it is all about programming, and that leaves us with a sense of ' limitation ' as far as being able to convert our creativity into something visually tangible that comes closer to that desired VISUAL POETRY ...... inner truth ....

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Showing messages 11–20 of 27

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