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Thinking commercially.....

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dv8or
United Kingdom

I have just re-jigged my website and could do with some feedback. A lot of my work is quite "dark" and an agent suggested that I need more lifestyle shots ie more commercial stuff to get more work. I would be interested in any views you might have on the current batch of shots here:- www.marcrogoff.com
Cheers
Marc

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Chris Summerfield
Chris Summerfield
United Kingdom
In reply to dv8or:

Well lit and moody.
I would think that it depends on what you are trying to achieve.
With the creative soul to your work I would think that it’s important that you set the direction that anyone will identify with. Too many photographers today have lost there identity, I remember when you new who the photographer was by the style of picture rather than a name bellow it.
You are the artist. I would have thought,. If you want to loose your soul in the work and go totally commercial then that’s up to you but there are a lot of people doing that and earning money.?.Would have liked to see some smoke otherwise great

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dv8or
United Kingdom
In reply to Chris Summerfield:

Thanks Chris - that is my feeling too but having to earn a crust and make a living from this has made me think long and hard. To keep the artistic side going might require some compromise....
Marc

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KaWai
KaWai
United States
In reply to dv8or:

You could look at this differently too-that it's the unique challenge of surviving in the commercial field to satisfy the client as well as your artistic need. I find that being commercially successful also means that the photographer could work under almost any given situation, and fulfill their professional obligation, it's not just about having your own vision. Some successful photographers have no specific style in their work, yet their work on the whole is superb.

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KaWai
KaWai
United States
In reply to dv8or:

What if a client is a tennis shoes manufacturer or a soft drink distributor, who wants you to shoot something for them, and the key is to show the product clearly no matter what you try to do, and keep low key tone but more upbeat mood-would you take that job or turn it down because you don't want to compromise your style? Or would you think-yes, I could make this work.

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KaWai
KaWai
United States

I love the moodiness in your work, by the way.

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dv8or
United Kingdom

Hi KaWai - thanks for the thoughts and comments. I am inclined to try to try to project an image of the kind of work or style I would like to pursue so that clients know where I am coming from creatively but without alienating them. I hope the website is a beginning of this process and I need to probably do more shooting with a more commercial edge to get this across.
Marc

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dv8or
United Kingdom

Absolutely love your work by the way....
Marc

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KaWai
KaWai
United States

Thank you, good luck. I have learned that to evolve your own style could take years, and perhaps it's more important to get work, and to shoot a lot, instead of thinking of creating your own style, as we are all unique, we naturally all come with our own style, and the work if technically really solid, and been thought out, your style would emerge. Every artist style emerges through years of work, so I think just to work a lot, and build your technique, your own style would build up overtime. I wish my teachers at art school had told me this, they always said to us by the time we leave school we need to have a body of work in our portfolios that's consistent-but it took my many more years to learn that the consistency perhaps couldn't be achieved within the mere years of art school training, and shouldn't worry about the style while in school, because it could take years to really build up a style. I was very discourage for many years because I felt my portfolio was not consistent and that I was trying to too hard to create a "style", and that the style wasn't really me. I don't know how long you have been shooting, but I think I would tell young newcomers to work, learn to work with clients, learn to work in as many situations as possible, build up your techniques, and keep your vision, try to negotiate your vision in each project, but don't get bend out of shape if your vision can't win over the client, because that's going to happen sometimes(could be budget, lack of time, lack of resource, or just insistent client), and just keep on doing it. Sometimes it's not the lighting that defines you, it could be the composition, the grain of the look you prefer(Steven Meisel), the emotions you like the subject to project, or preferring to use available light(Arthur Elgort), the intensity and saturation of color(Mario Testino), but through different projects, big and small, each artist's taste and point of view would always emerge, even in the smallest way.

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dv8or
United Kingdom
In reply to KaWai:

Good advice KaWai - indeed....I have been shooting commercially for 3 years now but photographing since a child so I guess I have a sense of my own style - whether this is evident is a matter of conjecture and who is subjective. You have absolutely nailed it from a style perspective. Thanks for taking the time to respond.
Best
Marc

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