You're probably right and not surprising as this is no different than a liscensing deal. The quality is never that great, considering it's H&M, and I think the asking price is bt high consider it's h%M quality. But then again most people don't care.
The stores in Toronto were sold out in less than an hr yesterday. That's insane. Maybe that's a record for sales on a non sale day? People were actually fighting over items.