For example, can safety be stylish?
A filmmaker friend of mine was telling me about this project he's prepping at the moment based on the fact that kids - well, 12-20 year olds, and especially girls in that age bracket - don't cycle. There are quite a few reasons for this, teenage can't-be-arsed syndrome to name one... but another, more interesting factor is fashion.
There's nothing to stop anyone of any age cycling whilst wearing whatever they like (as illustrated by The Sartorialist on occasion) but if safety is an issue what can people wear apart from hideous florescent waistcoaty things and belts etc with reflective strips in them?
Or, have any designers that anyone can think of produced any practical (everyday rather than spandex-sporty) garments and or footwear where useful reflective materials have been incorporated in a high stylish and desirably interesting way?
I'd be really grateful if anyone could give me a clue here, as I can't think of any examples.
Also, can anyone think of any sexy cycling role models? Because David Cameron and Boris Johnson really don't cut it in this respect...
Cheers!