The results will be really interesting to see, and I agree with G.U. that it is a huge challenge and they should be applauded for this. I am influenced by painters such as Jenny Saville and Luicien Freud, and in photography of course Nick Knight. In fine art, objectification of the body is at the core of such painters work, yet within commercial photography and advertising it is frowned upon. Knight is a rare example in the field of commercial photography, in being able to objectify the body, without removing the personality of the subject. Bring it on!