For Spring/Summer 2010, SHOWstudio.com takes its first tentative steps across the Atlantic to cover the New York Collections for the first time. Luckily, we're in good company - on Sunday 13 September 2009 at 20:00 EST, Europe's favourite enfant terrible Gareth Pugh will show as part of New York's new alternative showspace, M.A.C. & Milk. Pugh has also elected to present a video preview of his latest collection, created with filmmaker Ruth Hogben. This Sunday, Pugh will present a series of short films in a unique installation - and to coincide with the first press screening, SHOWstudio.com will exclusively showcase all the videos online in a simultaneous screening. All of Pugh's films will be available on SHOWstudio.com, timed for release at the very moment the doors open to the fashion fraternity in New York on Sunday evening New York time (the wee small hours over here). You can't get better than that - unless you stump-up for the airfare, of course.