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New Fashion Film Launched!

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Coinciding with the opening of Maison Martin Margiela's new Bruton Street boutique today, we felt the time was apt for the release our latest foray into fashion film, Make Up Your Mind. Focused on just one of the many archive-inspired highlights of Margiela's Spring/Summer 2009 'Retrospective' collection, Nick Knight and Ruth Hogben's film features the house's peroxide platinum "Wig-Coat" in anarchic animation. Dancing a postmodern pas de deux, our two dancers - one naked and one swathed in Margiela's outlandish creation - make a surreal couple, faces veiled like Magritte's lovers and harshly spotlit. The coat itself, key to the film, is finally unpicked by an essay examining the meaning behind the seaming of this show-stopping showpiece. Surreal and unreal, amusing, quietly disquieting yet oddly seductive, this fashion short is all about contradictory mind games.

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this is beautiful. Has Martin Margiela seen it?!?!?

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la
la
United Kingdom
In reply to dromedary:

who knows? Nobody ever sees him.Can you remember ever seeing a picture of him?

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Laura Bradley
Laura Bradley
United Kingdom
In reply to la:

http://www.nytimes.com/2008/10/02/fashion/shows/02MARGIELA.html

According to The New York Times!

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In reply to la:

no never seen a picture of him, he even stays backstage at the shows. Rumour has it that he communicates most things via fax?!

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la
la
United Kingdom

Gorgeous colour palette, beautiful song, fantastic dancing, amazing clothes and wonderfully observed. All in all a surreal treat.

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Galileo's Universe
Galileo's Universe
Greenland

PIC>REF:http://www.nytimes.com/2008/10/02/fashion/shows/02MARGIELA.html

NOW YOU SEE HIM Martin Margiela, circa 1997.
By ERIC WILSON
THE NEW ~YORK TIMES Published: October 1, 2008

_________________________________________________

There is something 'Halton-esque' in this picture about him ........ a real good fashion photograph of him !

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la
la
United Kingdom

I really love the song with this film,does anybody know anything about the singer and the band. Can I download the track anywhere?
By the way a friend of a friend went to the Margiela shop opening and she said he wasn't there.

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I need a WIG COAT!!

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Alex Fury
Alex Fury
United Kingdom
In reply to Brad Gough:

one CAN indeed be yours! They are made to order, albeit for a cool $11,795 - approximately £7,800

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