I personally feel Roddy Lumsdens poem Bloom is beautiful.
I don't think we can ignore the uniqueness of the fact that it is Kate Moss reading it and i think her delivery is a pleasant surprise, tender and charming.
This is a project with no parallel, flowers being sent ,the shoot being broadcast live , the use of a time slice for fashion imagery, the interpretation of this seasons floral theme from the collections, the photographs in V magazine, original poetry being written live in response to fashion,and now this film . I cant understand how anybody would want to complain ,it is not happening anywhere else and none of us are getting charged a single cent for this unparalleled intimate access!