I want this movie to be cool, and I think that it's great that Prada has been sponsoring creative content over the past few years, but I was pretty disappointed by it. The imagery was derivative of 30 year-old Moebius cartoons, at best, with a slight dose of Peter Max graphics (or Styx's "The Grand Illusion" album cover) thrown in for good measure. To make four minutes of animation so stunningly boring was an accomplishment, of sorts, but it certainly wasn't art. Still, there's lots of opportunity here for brands like Prada. I've mused on it a bit at DIM BULB if you'd like to check it out at dimbulb (dot) typepad (dot) com.

I love when someone's work catches people's imagination and provokes all kind of reactions... it means that people take their work serious as to make the effort to express their point of view whether right or wrong .... then I would say, indeed, not entirely ..... 'BORING' ..... whatever that may entail :):) .... on the contrary I would say STIMULATING !

MILAN FASHION WEEK
Prada: Erotica and old lace

By Suzy Menkes
Published: February 19, 2008

MILAN: As the models walked down the steep runway in dresses as dark as pitch, just a nude-toned neckpiece suggesting something edgy underneath, the Prada collection seemed a world away from last season's SUBVERSIVE flutter of fairies.

' You could imagine a provincial wife dressing for cocktails in a gilded lace suit, the skirt - like all the hemlines - decorously over the knees. But there was a STRONG SUBVERSIVE ELEMENT from a cotton shirt with a breast-plate front to a nude body suit that filled in the space between different lacy pieces. As if in a Fellini movie, there was a clerical hint to the buttoned-up collars and a sense that Prada was unleashing on the fashion universe both a lace revival and erotic dreams. "

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YES INDEED... INDEED ... that's what is missing today from our vocabulary in general , in fashion ....' SUBVERT...... women today must SUBVERT ... again !!

subvert
verb [ trans. ]
undermine the power and authority of (an established system or institution)