When we launched the new Campaigns section on SHOWstudio in September, we promised you interesting motion image and interactive forms of advertising, in addition to the expected print campaigns. Well, they're here at last!! We are excited to launch new additions to the Alexander McQueen PUMA Campaign Portfolio for you to watch and play with, therefore.

Two interviews, one with Alexander McQueen and another with Nick Knight (on the phone, indeed!) detail the origins of the Mancat icon and explain the painstaking process of its construction; 'kind of amazing but really hard' (according to McQueen!). There is also a selection of images documenting the Mancat launch exhibition held in Corso Como, Milan, early this summer.

But for those of you that would like a copy of the extraordinary image yourselves, together with Alexander McQueen PUMA, we are offering an opportunity to download, print and own a 1x2 metre poster of the Mancat icon, free of charge. Now who said there's no such thing as a freebie in the world of advertising?